If you are in marketing team to sell the software products online, here are the basic software marketing methods that will help you boost your sales. Learn about each one, and find the winning combination that will bring you more buyers. 1. Continuous Search Engine Optimization 2. Submit your shareware to software download sites and directories 3. Affiliates marketing 4. Pay per Click campaigns 5. Write newsletters and press releases 6. Get involved in online forums and blogs 7. Write and submit articles If you know any other techniques, you can share here.