7 basic software marketing techniques

Discussion in 'Internet Marketing' started by vijo, May 19, 2010.

  1. vijo

    vijo
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    If you are in marketing team to sell the software products online, here are the basic software marketing methods that will help you boost your sales. Learn about each one, and find the winning combination that will bring you more buyers.

    1. Continuous Search Engine Optimization
    2. Submit your shareware to software download sites and directories
    3. Affiliates marketing
    4. Pay per Click campaigns
    5. Write newsletters and press releases
    6. Get involved in online forums and blogs
    7. Write and submit articles

    If you know any other techniques, you can share here.
     
  2. aandybinaton

    aandybinaton
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    Basic software marketing techniques...

    - To promote your software you need to submit to as many download sites and directories as possible. Create a good PDA file, as this will ease the entire submission process.
    - There is a vast network of affiliates on the internet. Affiliates are those people who promote your software and sell your products from their websites, in return small commission for every sale.
    - Craft a press release about your software and send it to all sites, blogs, e-zines sites, journals that cover software related products and services because people. Another method that is an easy way to stay in touch with your clients, prospects and affiliates is a newsletter. The success of a newsletter distribution system depends on your database.
    - There are many online publications and e-zines on the internet where you can publish articles related to your software product. Your article must be simple and meaningful and keep a professional tone. You should sign your article and add your contact information and a copyright note at the end of article. Also include a line with your website address so that the people who are interested in your subject will find out more about your work.
    - Many people visit forums and blogs in search of information. A blog post that deals with the theme under discussion, contains relevant information and is presented in a professional way could be of real interest to the participants.
     
  3. daytrader

    daytrader
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    learn about the software itself, test it on your computer then review. point out the details how this software could be useful to its users. i guess this should be the basic of it.
     
  4. jeriner

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    Often people look for sites that offer people to directly download software from their websites. So it will be better to submit your software related page on some popular software download sites with exact keywords. It will also be useful to increase your sales as suppose your website is little new and doesn’t rank then there is a chance to get visitors to your software link through other popular download sites that are already ranked well.
     
  5. diagurzula

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    These are really nice points about the software marketing techniques. As I also think that the doing the continuous SEO and the affiliate marketing can be very much effective in the software marketing.
     
  6. jhon567

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    Software marketing methods

    Thanks for the software marketing methods
     
  7. chemicals

    chemicals
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    the Continuous Search Engine Optimization is important,really.
    I've been doing SEO for a period of time.it helps my site.
    if you stick to it,you will gain profits from it I think.
     
  8. Henry_Jakson

    Henry_Jakson
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    7 basic software marketing methods that will help me boost my sales. Thanks
     
  9. xanderlangley

    xanderlangley
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    These tips are really important for the software marketing.Pda file submission is quite important for the promotion of products.
     
  10. pwsolutions

    pwsolutions
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    how about adding a demonstration on youtube?
     
  11. Andym

    Andym
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    Share it with your Socialites on Facebook, Twitter, Buzz, LinkedIn etc
     
  12. xanderlangley

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    Regular updates in PDA is also an important factor for software marketing.
     

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