A site that is optimized will have a much better chance of ranking highly in the search engines. The following article provides you some essential on-page SEO tips to achieve this. 1) Your Title Tags: Always include your main keywords in the TITLE tag of your web page. This is the most important tag for SEO on your web page so use it wisely. Your page title tags less than 68 characters. 2) Your Meta Tags: Make sure that your meta description tags are populated. These tags should describe the content on your different pages. You don't want to use dull, non-descriptive words because these won't stand out with the search engines. Words that are descriptive and unique are much more likely to attract the search engines. Not only is it important to be descriptive, but it's also important not to use too many characters because if you do so, your results won't be as high. Make sure that your meta description tag is less than 148 characters and that it contains the keywords that you are targeting. 3) Your Content: You should have content that is very unique and high-quality on all the pages of your site. This is one of the most important aspects of search engine optimization. Search engines look for unique content when determining their rankings. Having your site packed with excellent content ensures that you achieve the highest ranking possible for your site. You also need to mention your main keywords a few times throughout the body of your page. Aim for once or twice every hundred words. 4) Your URLs: You should ensure that the URLs of your web page are suitable for the search engines. Mod re-write should be used for Apache and Linux hosting, or you should utilize IIS redirect for windows. Put your keywords within the URL of your web page or blog post. Utilize hyphens in order to separate the URL words. 5) Valid Code: Aim to have valid HTML with no error messages. Sometimes, a code with an error can cause search engines to not have the ability to properly read your page. In order to prevent this problem from occurring, utilize a W3C validator for checking your markup. 6) Regular Updates: Finally be sure that you update your website regularly with fresh content. Search engine spiders scan your webpage, and if there isn't any new content on your pages, then your site will just continue to drop on the search rankings. By having updated content very regularly, you can ensure that you get as high of a search ranking as you can. If you utilize the above tips on how to do SEO and combine them with off-page SEO methods, you have an excellent chance of increasing the ranking of your website so that you can start to generate more traffic into your site. Try them out, and soon, you will notice the difference that they can make in your rankings.