1. Do your homework again,over and over again: Research online, join in many courses in your industry, talk to experts and search for mentors.You don't want to discover that someone else got your goal first after you invest valuable time and money. 2.Make it different. You need to be clear about how your product is unlike other competitors. 3.Does your idea solves people's problem? Does it make it easier to find something? Can it make something more exciting or more functional? If it doesn't,why would anyone spend money on it? 4.Use clear, strong words to get people excited about your idea. 5.Write your plan: I'm not talking about the pitch you give potential money people -- I mean your internal plan for taking your dreams all can come true.In fact, it's important to maintain flexibility in your plan,because it'll keep changing.