Many businesses have websites that are undervalued. Your website could be regarded as the best sales person you have after all your website puts in 24 hour days, 7days a week all year round. The problem with websites is that many businesses fail to measure the effectiveness of their website once they start getting visitors from the search engines so here are 3 simple ways to do this: Get a good stats package - It amazes me that some people don't have a website statistics package or don't look at it. A decent website statistics package will tell you where your visitors are coming from and what they are doing to find your site. If you look at this closely you can then look to make it easier for these people to find you. Use a telephone number that is unique to your website - Many businesses put on their standard telephone number. If you use a unique telephone number such as a Toll free or 0800 number you can track exactly how many people are finding your website and then calling you from just the site rather than any of your advertising material. Email forms - Adding an email form to your website is a great way of tracking what is coming through the website and in many cases you can give email forms that are on different pages, different names so you can work out which page resulted in an enquiry. I hope you find this information useful and consider some of these options for your website.