Website Analysis: 1. Analysis of keywords. 2. Current status of your website. 3. Technical analysis of website in-terms of SEO. 4. Analysis of your business/product/service. Website Off-page Optimization: 1. SMO: Face Book, Twitter, LinkedIn, Bookmarks, Videos etc 2. Traditional way: Articles, Press Releases, Directories, One way,Reciprocal links etc Website On-page Optimization: 1. Optimizing the keywords appropriately. 2. Fixing all the technical errors of website. 3. Based on the analysis reports – Preparing road-map to achieve results/rankings.