3 Proven Ways To Recession Proof Your Internet Business Starting Today

Discussion in 'Articles & Tutorials' started by Joseph Ratliff, Aug 20, 2009.

  1. Joseph Ratliff

    Joseph Ratliff
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    Times are tough right now, no question.

    But if you’re worried about your internet business, or the money-making opportunity behind that business failing…who else is going to pick up the slack?

    No one.

    Since that is true, are you and your internet business going to wither away and die in this recession’s carnage? Or are you going to do what multi-millionaires do…which is what everyone else isn’t doing.

    I already know my choice…and I am doing quite well myself…here’s 3 proven ways to make sure your internet business doesn’t die by the roadside:

    1) It’s about the people, people.

    It’s easy to lose focus on the real reason you have an internet business in the first place, people. Someone invests in your product or service, right? Honestly, Google doesn’t care about your customers…it only cares about it’s customers…so why write and sell for big G alone?

    Then, there’s backlinks, SEO, traffic, and all of the other technical stuff to focus on. Problem is, if you’re writing to watch your keyword density, and not writing to engage your audience…you’ll lose them.

    Social media is also starting to take hold as the internet breaks from its infancy. If you don’t have a blog, start one now. Blogs are beginning to become the top method of engagement for the buying public because of their content (minus the garbage blogs out there of course).

    For your business, start a video blog, and brand a weekly “TV show” offering tips and strategies that will help your audience. These videos become viral…and increase traffic via the people…not the search engines. Then, you can start to bust free from Google prison.

    Using the social media effectively to market your internet business isn’t about backlinks and SEO, it’s about being social (go figure). That means it’s about the people, people.

    On to number 2…

    2) Watch your market, find out where and how they are spending money, then adjust your marketing accordingly.

    I have seen this way too many time to count. An internet business owner watches the news, observes a change in their market…but keeps running forward with their head down…trying to sell the same stuff to a market that has changed their needs.

    This is a recession people.

    Obviously, the lower to middle class probably aren’t buying the same way they do when the economy is in better shape.

    No excuses though internet business owners (you)…because they are still buying.

    You just have to figure out what they are buying, or how they are buying. This could be as simple as changing what you are selling to better match the needs of your market…to offering a payment plan (if appropriate) for your larger ticket items.

    Survey your market, ask them face to face, etc…etc… to find out the answers.

    How?

    If you have a list of buying customers (most of you)…then offer an extraordinary “something” in exchange for attending a solutions-based tele-seminar hosted by you. In this seminar, you’re going to provide valuable content for your market…and ask the questions you need the answers to at the same time. Obviously, you will have to limit the number of attendees, so you can actually ask and answer a few questions.

    But you can get creative, start thinking about ways to connect with your buying market, and adjust your marketing to how and what they are buying…starting right now.

    If you don’t have a list…now is the time to start building one. Now is NOT the time to hold back on the incentive to join that list either…so create that irresistible offer, and start driving traffic to your opt-in page.

    3) Quit giving the news so much credit.

    Folks, the news media cannot help but focus on those topics that generate hype and controversy…so if they have to “fluff up” the truth a little, they will. Plus, the news media typically looks for the “negative”, because that’s what drives the ratings (and is easier to hype). This includes our current economic situation.

    I am NOT a financial advisor, but people, we are not anywhere near the unemployment numbers of the Great Depression (around 25%) yet…in fact, we aren’t even halfway there.

    So don’t give the media that much credit, stay positive…no business grows when the leadership within that business is running in fear or anxiety. Your internet business needs you right now, stay sharp and focused on helping your client base.
     
  2. Sahil

    Sahil
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    Hi Joseph,
    Welcome to Business Advice Forums, Thanks for such wonderful tips.

    Are you same Joseph Ratliff of http://josephratliff.com ??

    Please keep em going.

    Thanks
     
  3. Joseph Ratliff

    Joseph Ratliff
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    Hi Sahil! Yep, that's me. More tips to come, gotta round 'em up :D

    Thanks for the nice welcome.
     
  4. Fergal

    Fergal
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    Thanks for sharing those great tips with us Joseph. The unfortunate truth is that people who work online can too easily forget that business is about people and focus far too much on statistics and search engine rankings. Any business that has been truly successful online, wrote and designed their websites for people, not search engine spiders.

    As with any business the important factor is to focus on satisfying your customers in a way that is profitable for your business.
     
  5. Joseph Ratliff

    Joseph Ratliff
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    Just how "profitable for your business" is simply a benchmark as to how well you're satisfying your customers IMHO. :cool:
     
  6. great

    great
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    hi

    here again nice post by joseph
     

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