Do you apply the three card trick to help you sell the product you want? If so, is it working for you? This is where you have three options for similar products - one of which is very different in some way than the others; the other two are quite similar but you make the one you actually want to sell the more obviously appealing (usually make the other more expensive, but not excessively so). The idea is that people focus on the two similar items and choose the better value one. And if they don't you don't really mind as they buy the 'over-priced' one. Anyway, just wondered if anyone does this on an ecommerce site.