Gain new "profitable" business. Reduce the costs of existing business. We all know it's not as simple as that, but in a nutshell these are the only ways to grow profit. The above two "obvious" methods of growing your business and increasing your profits are rarely seen in tandem. Most companies throw vast resources into securing new business, and then throw yet more resources into servicing that newly acquired customer, the profitability of this activity is rarely questioned.