With billions of websites, how do I promote my website to help people find me? This is the question I hear most often from professionals and small business owners. It is a very important question. More than 85% of people looking for a business use internet search. Being found should be a top priority for every business. The vast majority of people who say, "I need to know how to promote my website" think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines? More than 60 billion searches are performed online every month. Only 3% of those searches click beyond page one of the search results. Now that Google (at least) is including live social search results as well, ranking in the top ten for a keyword is essential. How Do I Promote My Website to Rank on Page One? Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website. What are the Best Tactics to Promote My Website? This is also a question I hear frequently. Here are the tactics I use to promote my website and that I believe will serve you well in promoting yours. - A professionally-built and designed website - Keyword Research - Site SEO - PPC ads on search engines - Effective social media campaign, to build interest and to build incoming links to your site - Blog actively (and include lots of links to your site) - Internal site links - Content development plan - Article marketing - Media relations campaign and regular press releases - Submit your site to appropriate online directories and search engines - Optimal use of local search - Effective landing pages - A lead generation strategy - Lead management system - Create lead bait – write or create free items that people will sign up to receive. Once you master these tactics you will know how to "promote my website." If you can learn how to do each of these tasks, or find someone who knows what they are doing, and you can weave these together into an integrated marketing and sales strategy – don’t forget sales – you will be well on your way to driving quality traffic to your site. This is the best advice I can offer when you ask me, "How do I promote my website?"