"Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links simply move people across places over the web. There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not). Links that really matter these days are links that can hit businesses’ bottom line, as very well explained by Paddy on his recent post on SEOmoz." Continuation here>>>>>>kaiserthesage.com/types-of-links/ Cheers!