I've recently discovered a fairly new site called OffTheBookShelf.com via an editor friend of mine who invited me along. I think it's a very interesting idea.
It was created by writers and allows authors to build their own online bookstore free. The authors sell their books - ebooks, audiobooks and printed books- at a price they set themselves and OffTheBookShelf.com only takes a small charge for each book plus banking fees.
See some examples of the fee structure here.OffTheBookshelf only takes .80 cents per ebook and audiobook sale and 6% for banking fees. For printed books, OffTheBookshelf only takes .99 cents per book sale (this is included in the printing costs) and 6% for banking fees.
They also provide tools to help you create your book cover and convert your Word document to the epub format needed.
There is a one-time set-up fee of $35 for printed books to set up the book with their printer and add the barcode to your back cover. Whether you get hundreds of printed books or half a dozen, it's the same fee, paid once. Nothing extra for the ebooks or audiobooks of course.
I've spoken with Scott Weisenthal, the founder. He seems a genuinely nice guy who really wants to offer a service to writers that makes getting published within everyone's grasp and at a price and profit margin they're happy with. He's also building a social network within the site. Everyone has a profile, a blog, and access to marketing tools and a forum. Transactions are done via Paypal on both the buyers and sellers side.
There's a 60 second quick tour on the homepage and a longer webinar that goes into more detail.
Oh, and if you want to be a star, there's a TV campaign in the pipeline. He'll be looking for a winner amongst the members to star in it.