In other posts and threads, a lot of referrals were made to Sun Tzu's The Art of War regarding marketing and business strategies so I think it's only good that a new thread is started on this.
We'll all be sharing Sun Tzu's quotes/sayings from his book The Art of War and how this applies to business. Okay, I'll start.
In this quote, Sun Tzu redefines success as an advance in position while avoiding battles. In business, this can be an increase in market shares while avoiding direct conflicts. Direct conflicts are often costly, so even if you win a market by forking out a lot of money, this is often not profitable for your business.A general that fights a hundred battles and wins a hundred battles in not a great general. The great general is one who finds a way to win without fighting a single battle.
A good example of this is Microsoft's takeover bid for Yahoo. As most of you all know, Yahoo has rejected Microsoft's offer even with the threat of a hostile takeover. Microsoft, after careful consideration, withdrew it's proposal to acquire Yahoo basically because it will be too costly for them.