It depends on what kind of communication. It is fine to use email for general communication but not in the urgent case.
For the urgent case, you can also use email but can't just wait for reply, must call them up directly after sending the email.
Basically, there are many way to communicate, just choose one or more suit to both party and provide the highest effectiveness
Don't forget there's also Skype. This has been especially useful for overseas international communications that require more than just emails.
Communication is of critical importance during the early stages of the client process. At this time you will need to get to know the client’s business as well as possible. You’ll want to understand the products and services that they offer, their corporate culture, and what makes them unique to their customers. Additionally, you should get a solid understanding of their customers and what they will be looking for when they arrive at the website. It’s also important to understand the client’s specific goals for the website, what they wish to improve (if it’s a re-design) and what they need to get out of the site.
In this fast moving age, there are several ways to communicate with your client/customers. E-mail is good and fast way to promote your business but I would like to prefer direct communication with customer. The best source or medium that yo can choose is skype. Skype has brought up a great change in online marketing trend by direct video conferencing with people. It provides you more chances to reduce your risk while communicating or contacting with any person.
Skype will be a problem to those who don't have headsets or having problems on speaking English fluently.
For example, Direct communication is good but when it come to final decision making, many items might be pending, supplier or customer may need to open internal meeting before give the answer, and PIC might miss out some point after the phone communication.
Email can actually overcome this problem but the communication is not as fast as phone
Business communication involves constant flow of information. Business communication should be some goal oriented. The communication is not just limited to phone calls & paper work. It includes cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization. AMG Worldwide (AMGW), a full-service communications and integrated marketing agency. Edward de Valle established AMG Worldwide (AMGW) in 2001 with the purpose of adding something truly unique to the business world and is proudly celebrating the company’s 10-year anniversary this April, 2011.
Edward de Valle has over 15 years of experience in the communications industry which includes: marketing, sales, media buying and public relations.
I believe that the best communication when communicating to a client is through direct approach this way all of your question will be answered immediately. Unlike Email you will wait until the recipient read your Email.
In my opinion, all kinds of communication forms have their advantages and disadvantages. Email and telephone is of course most efficient for urgent matters. Yet, in some business branches a personal conversation can have better effects in the long run because it creates a closer and more binding relationship to clients for example.