Can anyone recommend good CopyWriting Book?

[rossparker]

Hello, can anyone recommend a copywriting book with a particular emphasis on persuasive copy aka the Art of Persuasion. Thanks much!

[Nazreen]

I've only read one copywriting book that is - "Web Copy that Sells" by Maria Veloso. It's a copywriting book especially written for webmasters. I haven't finished the whole book though, but from reading the first couple of chapters, I was persuaded that it's a very good web copy book.

Read reviews (http://www.amazon.com/review/product/0814472494/ref=dp_top_cm_cr_acr_txt?%5Fencoding=UTF8&showViewpoints=1) on this book.

[jigyasa]

Thom Hartmann's "Independent Thinker" is a good Copywriting book that you should try. Read the review from the link below and you would find ample amount of material on "persuasion" as well.
http://www.buzzflash.com/articles/hartmann/015

[rossparker]

Persuasion is a part of copywriting right? So I am reading this book:

Influence: The Psycology of Persuasion
Robert B Cialdini, PHD

Good stuff. Thanks for those other recommendations too.

[Nazreen]

Persuasion is a part of copywriting right? So I am reading this book:

Influence: The Psycology of Persuasion
Robert B Cialdini, PHD

Good stuff. Thanks for those other recommendations too.

Yes, you're correct Ross. Persuasion is a part of copywriting but a book on persuasion might not be as focused on persuasion through writing than a copywriting book would be. I haven't read the "Psychology of Persuasion" so please correct me if I'm mistaken in my assumption.

[Fergal]

Thanks for posting the update Ross. Do you find that you can write better web copy as a result of what you have read in that book.

Please feel to share any key or interesting points, from the book with us.